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Written by renowned experts in the field, this edition dives deeper into the intricacies of brand strategy, offering tools and methodologies to analyze market dynamics and competitive landscapes. Each chapter is designed to guide you through the strategic brand management process, empowering you to build and maintain a strong brand that resonates with audiences. From developing a robust brand identity to navigating the digital landscape, "Strategic Brand Management, 3rd Edition" equips you with the knowledge and skills needed to thrive in today's fast-paced business environment. Elevate your brand management skills and drive success with this invaluable addition to your professional library.
